Everything a new business needs to start taking money in week one — done right, not strung together from six Fiverr gigs.
You've decided to start the business. The legal entity is filed. Now comes the unglamorous middle: the domain, the website, the business email, the payment processing, the lead-capture form, the appointment booking, the basic SEO so people can find you on Google. Most new owners try to figure all of this out themselves — and a month later they've got a Wix site, a Gmail address, and zero leads.
The Startup Launch Package is a fixed-scope, fixed-fee engagement that gets you live and professional fast. We handle the technical pieces (domain, DNS, email, hosting, SSL, analytics, the actual website build) so you can focus on the parts only you can do — building the offer, talking to early customers, and figuring out what actually works in your market.
This is for new businesses, side businesses going legitimate, or established businesses that finally need to retire the embarrassing site they put up in 2017. We tune the scope to where you are — a consultant doesn't need ecommerce; a retailer does; a service business needs scheduling. The package flexes.
Most clients take this whole list. Some don't need ecommerce, some need extras. We adjust.
We register the domain (or migrate yours), set up DNS with all the records most owners miss — SPF, DKIM, DMARC for email deliverability, redirects for misspellings — and make sure your domain works correctly on every device and email provider.
Microsoft 365 or Google Workspace set up properly — your-name@yourbusiness.com, mobile sync, shared mailboxes if you need them, and configured so your outbound mail doesn't get flagged as spam (a surprisingly common rookie mistake).
A real website that looks like a real business — not a template everyone in your industry uses. Fast, mobile-first, search-engine-friendly. Editable by you afterward if you want, or we maintain it for a small monthly fee.
Contact forms that actually deliver to your inbox, get logged so nothing slips through, optionally pushed into a CRM or spreadsheet. Spam protection. Auto-acknowledgment so prospects know you got their message.
If you sell products, a real storefront with secure payments (Stripe, Square). If you sell time, a booking system that syncs with your calendar. If you sell both, both. Integrated, not bolted on as a third-party widget.
Google Analytics or a privacy-friendly alternative, Search Console verified, basic conversion tracking on the contact form or checkout. So three months in you actually know whether the site is working — instead of guessing.
One call. What's the business, who's the customer, what's the offer, what existing assets do you have (logo? content? brand colors?). We send you a short list of decisions to make.
We get domain, email, hosting, analytics, and any third-party accounts (Stripe, Calendly equivalent, CRM) provisioned and configured. Your business email is working by end of week 1.
We build the site. You review on a staging URL, give feedback, we iterate. Two rounds of revisions are standard. We write the copy or work from your draft — whichever moves faster.
Go live, verify everything works end-to-end (form submissions land, payments process, email reaches inboxes), train you on what you can edit, and either hand off completely or stay on a small monthly retainer for ongoing changes.
A PI just leaving a firm to go independent. A solo attorney hanging a shingle. A real estate agent going broker. We get you professional and bookable fast, with the back-office plumbing you'd otherwise spend two months figuring out.
You've run on word-of-mouth for years. Now you want a real web presence, online booking, and inbound leads beyond referrals. The package is the on-ramp.
The site you built in 2017 (or that your nephew built) is actively costing you deals. We rebuild and migrate without breaking your existing email, SEO, or customer records.
An established firm spinning up a new product, brand, or service line that needs its own identity and storefront — but should share the back-office plumbing of the parent business.
Tell us what the business is and roughly when you want to be live. We'll come back with a fixed-fee scope and timeline — typically by the end of the next business day.
solutions@optimizedworking.com